Our search for a profitable horse business model took many turns. Melissa really wanted to explore a handicap riding facility. Unfortunately, no matter how we crunched the numbers, the non-profit business plan was just that; a no profit, heavy on goodwill, with little chance of being an ongoing concern.
We very carefully looked at boarding, lessons and riding and saw many possibilities. There was also a lot of and better competition.
Then it dawned on me. Horses have a lot of unused capacity to work. Why not time-share them?
We tossed the idea around our friends. Many thought it was a great idea, if only we could resolve scheduling conflicts, give the horses enough rest, find the right horses, work out the liability insurance, etc., etc., etc. Lots of challenges, but basically, the economic basis made it a very attractive business model.
We started to lay out our plans in the spring of 2006.
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